UX & Data Case
CLIENT
University of São Paulo
CATEGORY
MBA, Discovery, UX Design, Data Science
BRIEF
A designer's role in UX (User Experience) extends far beyond just the visual creation of a product. This field encompasses establishing research methods to deeply understand users, focusing on interaction, and tasks, and developing optimized flows for usability and practicality. These elements are essential for guiding decisions and identifying problems to enhance the product significantly. In this context, DesignOps plays a crucial role. It involves streamlining and optimizing the design process, ensuring effective collaboration within multidisciplinary teams, often comprising squads of developers, business experts, and designers.
The data played a vital role in determining the directions that DesignOps could take. I conducted interviews with teams of designers, to approach allowed for a deeper understanding of the internal processes, challenges, and needs directly from the designers' perspectives.
WHAT WE DID
Gathering this firsthand information was instrumental in shaping the strategies and practices of DesignOps, ensuring they are tailored to enhance collaboration, streamline workflows, and ultimately, elevate the efficiency and effectiveness of the design process within the organization.
RESULT
The objective of the study was to carry out a detailed analysis aimed at understanding the satisfaction levels of professionals employed in diverse UX roles across companies in Brazil. By examining factors such as job fulfillment, work environment, and career development opportunities within the UX field, the research sought to identify key trends and areas for improvement, thereby contributing valuable insights into the UX profession nationwide.
The research outlines the composition of companies employing designers, distinguishing between consulting roles (65%) and product-based positions (35%). This delineation highlights two distinct groups with varying work methodologies. Consultancies engage in a broad spectrum of projects, aiming to pinpoint and address the client's product challenges. In this context, designers often juggle multiple clients simultaneously, adapting to diverse project demands. Conversely, product-focused companies concentrate exclusively on their own offerings, allowing for a deeper insight into the end-user's needs and the identification of potential opportunities. This distinction underscores the unique objectives and approaches inherent to each setting.
Companies' profile
Designers' satisfaction with the deliverables
Designers' satisfaction with the team
Designers' satisfaction with the company
Designers' satisfaction with the product/client
For analyzing Likert scales, as illustrated, to assess the level of satisfaction an approach particularly endorsed is the use of ordinal regression. This analysis method was employed to scrutinize the data.
After the analysis was conducted, in summary, the analysis underscores that embracing agile practices and methodologies, evidenced by a 42.6% satisfaction rate amongst companies, highlights the imperative to foster a culture of agility and innovation, exemplified by approaches like design thinking. Consequently, for organizations aiming to refine their services via enhanced organization and streamlined processes, ensuring the comprehensive satisfaction of all participants, especially designers, is paramount. This satisfaction is essential for maintaining and amplifying the company's favorable reputation.
Customer/product satisfaction, achieving a notable 78.8%, underscores the profound impact that a deep understanding and collaborative application of agile methodologies and processes, and the perpetuation of a culture of agility and innovation as mentioned is crucial, these practices significantly enhance operational efficiency, dramatically reducing the need for rework. This expertise ensures that outcomes, whether for a product-centric enterprise or a consulting, are delivered with enhanced efficiency and superior quality. As a result, the product's reception is markedly improved, mirrored in the enthusiastic feedback from end-users who experience heightened usability, and in the increased valuation of consultancy services.
Conclusion
It may seem obvious, yet maintaining designer satisfaction is challenging, beyond employing research methods to deeply understand users, focusing on interaction, tasks, and developing optimized flows for usability and practicality. DesignOps plays a vital role and must ensure consistency throughout any organization. This ensures that not only the design team but also any department that involves designers, remains strong and ready. This strategy highlights the importance of process efficiency and agility, leading to decreased friction and rework among team members and stakeholders. Additionally, DesignOps can be tailored to fit any company, big or small, stressing the significance of being well-organized.