Insights
CLIENT
itaú Insights
CATEGORY
Social Media, Campaign, Print
BRIEF
There was a hackathon I joined in, and the primary issue they presented was the harsh reality of an entrepreneur facing bankruptcy within 5 years. That's when I zeroed in on street vendors who lack decision-making power regarding their locations in most regions, with limited opportunities to boost their sales.
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WHAT WE DID
An app was developed that integrates ticketing platforms, Eventbrite and Google Maps, to track foot traffic in the city. Utilizing a heatmap provides insights for street vendors. The value proposition was to facilitate better decision-making regarding prime locations with higher foot traffic to boost their sales. The proposed monetization method involved leveraging generated data and, in the future, a percentage of digital transactions.
RESULT
